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 DUBLIN, Ireland and WASHINGTON, Aug 05, 2008 /PRNewswire viaCOMTEX/ ----dotMobi -- the company behind the .mobi Internetaddress designed to help consumers find mobile-specific content --today announced that Microsoft's MSN Mobile group will usedotMobi's DeviceAtlas mobile device database to help develop anddeliver mobile-aware content to its customers.

 DeviceAtlas is a superset of existing mobile device databases,containing attribute information for more than 5,500 devices aroundthe world, including leading-edge mobile devices like the AppleiPhone, RIM Blackberry, Nintendo DS Lite and Amazon Kindle. Becauseof dotMobi's unique industry position, it offers DeviceAtlas forfree to mobile Web content developers worldwide, with extremelylow-cost versions available for enterprise use.

 As part of its goal to meet the needs of its mobile Web users, MSNMobile plans to use DeviceAtlas to understand the mobilecapabilities of its customers and help deliver content that bestmeets those needs.

 "We're pleased to lead the way in adopting DeviceAtlas as ourstandard for mobile content development," said David Raissipour,group program manager, at Microsoft's MSN Mobile group. "dotMobi'sDeviceAtlas is unique in that it ties together the mobile content,operator, and handset communities, and lets us create the kind ofspecialized content that continues to differentiate MSN in themarket ."

 Another company that has adopted DeviceAtlas as its in-housestandard is international call provider Morodo.

 To promote and provision MO-Call, a software-based service thatoffers low-cost international calls direct from a mobile phone,Morodo needed a solution to handle the thousands of differentphones and operators in the world. The company implementedDeviceAtlas to provide their users with a seamless experience onits http://mo-call.mobi site.

 "Since implementing DeviceAtlas and launching our .mobi site, we'veseen an increase in registrations. Interestingly, customers arecoming from all over the world. I think that shows the power of the.mobi domain in marketing a brand," said James Barnes, TechnicalDirector, Morodo.

 Paul Nerger, Vice President of Advanced Services and Applicationsat dotMobi, said, "DeviceAtlas continues to grow by the day in thenumber of phones and attributes that are available to developers.We're excited that Microsoft and Morodo have seen the benefits ofDeviceAtlas in helping to resolve the issues inherent in theheterogeneous nature of the mobile handset industry."

 More information on DeviceAtlas -- including the free Web-basedversion and free, fully licensed version for developers -- isavailable at http://deviceatlas.com on PCs andhttp://deviceatlas.mobi on mobiles. Additionally, dotMobi offersother popular content creation tools like http://find.mobi andhttp://ready.mobi, all of which help businesses more easily createdevice-aware mobile content.

 About dotMobi

 dotMobi (the informal name of mTLD Top Level Domain Ltd.), aconsortium headquartered in Dublin, Ireland, is leading the growthof internet use from mobile phones with the .mobi domain name.Unique among domain name providers, dotMobi ensures that servicesand sites developed around .mobi are optimized for use by mobiledevices. On-the-go consumers can have confidence that a web sitewill work on their mobile phones when using a .mobi address.

 dotMobi is backed by leading mobile operators, network & devicemanufacturers, and internet content providers, including Ericsson,GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom,Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM,Visa and Vodafone.

 For more information on dotMobi domains and registrationinformation, visit http://dotmobi.mobi. Visit the dotMobi blog athttp://blog.mobi.